Strategic Innovation - Afuah Allan
Strategic Innovation - Afuah Allan In today's fast-changing business environment, those firms that want to remain competitive must also be innovative. It often entails changing the rules of the…
Specifikacia Strategic Innovation - Afuah Allan
Strategic Innovation - Afuah Allan
In today's fast-changing business environment, those firms that want to remain competitive must also be innovative. It often entails changing the rules of the game.Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change.
Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:how to develop strategy in the face of changea detailed framework for assessing the profitability potential of a strategy or product The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation.