Strategic Design - Giulia Calabretta
Strategic Design - Giulia Calabretta Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of…
Specifikacia Strategic Design - Giulia Calabretta
Strategic Design - Giulia Calabretta
Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. Their rol is growing towards a more strategic one.
These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.This book introduces eight strategic design practices.
Strategic Procurement
Strategic Foresight
Strategic Planning
Strategic Management
Strategic lobbying
Strategic Intuition
Strategic Decisions