Storynomics: Story-Driven Marketing in the Post-Advertising World McKee RobertPevná vazba
Storynomics: Story-Driven Marketing in the Post-Advertising World McKee RobertPevná vazba Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee --…
Specifikacia Storynomics: Story-Driven Marketing in the Post-Advertising World McKee RobertPevná vazba
Storynomics: Story-Driven Marketing in the Post-Advertising World McKee RobertPevná vazba
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. The list of alumni with Academy Awards and Emmy Awards runs off the page.
After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric