Social Media Marketing in the Self-Media Era: A Self-Experiment on Tiktok Aytan Giovanni
Social Media Marketing in the Self-Media Era: A Self-Experiment on Tiktok Aytan Giovanni "I don't get the hype either" was Charli D'Amelio's bio on TikTok. Now Charli is the biggest influencer on…
Specifikacia Social Media Marketing in the Self-Media Era: A Self-Experiment on Tiktok Aytan Giovanni
Social Media Marketing in the Self-Media Era: A Self-Experiment on Tiktok Aytan Giovanni
"I don't get the hype either" was Charli D'Amelio's bio on TikTok. Now Charli is the biggest influencer on TikTok with over 100 million followers. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl.
The topic is crucial for future marketing approaches, because TikTok offers new and efficient marketing tools and a growing audience.We live in a self-media era. This research focuses on social media marketing on TikTok. People present themselves on social media platforms like Instagram, Facebook, and YouTube.
TikTok has taken the self-media logic to a new level: anyone can go viral on the platform, even without a large follower base. People are becoming self-publishing consumers.I started a self-experiment and created my own TikTok channel. It was a huge success - I managed to go viral with nearly every video. This
Social Media Marketing
Social Media Marketing 2021