Social Media Analytics and Its Applications in Marketing Moon Sangkil
Social Media Analytics and Its Applications in Marketing Moon Sangkil Social Media Analytics and Its Applications in Marketing focuses on the intersection of three closely related domains --…
Specifikacia Social Media Analytics and Its Applications in Marketing Moon Sangkil
Social Media Analytics and Its Applications in Marketing Moon Sangkil
Social Media Analytics and Its Applications in Marketing focuses on the intersection of three closely related domains -- marketing, social media, and social media analytics (SMA). In SMA, the authors emphasize the roles of data and tools in tackling marketing problems. In other words, this monograph concerns marketing-based decisions related to social media and social media analytics (SMA) or social media and social media analytics from the perspective of the marketing discipline.
The basic approach of this monograph can help both marketing practitioners and academics better understand how to use marketing analytics to identify the common patterns and trends produced by consumers and firms. In marketing applications within the context of SMA, they discuss not only current problems, but also trends and future directions. The monograph is organized as follows.
First, it describes the
Marketing and Social Media
Social Media Marketing