Social Marketing: Principles and Practice for Delivering Global Change Hastings Gerard
Social Marketing: Principles and Practice for Delivering Global Change Hastings Gerard Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges…
Specifikacia Social Marketing: Principles and Practice for Delivering Global Change Hastings Gerard
Social Marketing: Principles and Practice for Delivering Global Change Hastings Gerard
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. In these turbulent times, this fourth edition will arm you with:Fresh content on climate breakdown, inequality and diversity, public health and povertyThe critical capacity to analyse the origins, workings and future of our economic systemContemporary case studies from around the world demonstrating how change happensReflective questions and critical thinking tasks to aid understandingThis popular introductory textbook has been fully updated to enable you to challenge the bad, champion Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe.
Marketing and Social Media
Museums and Social Change
Plumbing Principles and Practice