Hyperconsumption: Corporate Marketing vs. the Planet Hastings Gerard
Hyperconsumption: Corporate Marketing vs. the Planet Hastings Gerard Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation,…
Specifikacia Hyperconsumption: Corporate Marketing vs. the Planet Hastings Gerard
Hyperconsumption: Corporate Marketing vs. the Planet Hastings Gerard
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. It calls on us to rethink and rebel.The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply.
He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers.Professionals and students in the business, marketing, public health, environmental and Gerard Hastings invites us to explore alternatives to a system that is threatening our survival.
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