Short Introduction to Strategic Management Andersen Torben Juul Copenhagen Business School
Short Introduction to Strategic Management Andersen Torben Juul Copenhagen Business School The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic…
Specifikacia Short Introduction to Strategic Management Andersen Torben Juul Copenhagen Business School
Short Introduction to Strategic Management Andersen Torben Juul Copenhagen Business School
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management.
Written in a clear and direct style, it will appeal to students and practising managers and executives There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets.
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