Reinventing Business Models Volberda Henk W. Professor of Strategic Management & Business Policy Rotterdam School of Management Erasmus University Pevná vazba
Reinventing Business Models Volberda Henk W. Professor of Strategic Management & Business Policy Rotterdam School of Management Erasmus University Pevná vazba Although research on business model…
Specifikacia Reinventing Business Models Volberda Henk W. Professor of Strategic Management & Business Policy Rotterdam School of Management Erasmus University Pevná vazba
Reinventing Business Models Volberda Henk W. Professor of Strategic Management & Business Policy Rotterdam School of Management Erasmus University Pevná vazba
Although research on business model innovation is flourishing internationally, many important questions on the 'how', 'what', and 'when' of this process remain largely unanswered, particularly in regard to the role of top management. They turn their attention particularly to one key question: is it better to replicate existing models or develop new ones? This book answers some of those pressing questions by taking a deliberately managerial perspective.Based on new and original findings derived from a survey among firms from various industries, and several case studies (including DSM, NXP Semiconductors, Randstad, and TomTom), the authors provide new insights into how and when managers can change a firm's business model.
Nonetheless, whatever the environment, high levels of both Business model renewal is regarded as being especially vital in highly competitive environments.