Selling the Invisible Beckwith Harry
Selling the Invisible Beckwith Harry SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a…
Specifikacia Selling the Invisible Beckwith Harry
Selling the Invisible Beckwith Harry
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling SELLING THE INVISIBLE covers service marketing from start to finish.
You, Inc - Harry Beckwith
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