Selling Services: The ABC of Professional Selling Warren Clifton
Selling Services: The ABC of Professional Selling Warren Clifton More than ever, our economy relies on the service industries - but selling services is far different to selling tangible products.…
Specifikacia Selling Services: The ABC of Professional Selling Warren Clifton
Selling Services: The ABC of Professional Selling Warren Clifton
More than ever, our economy relies on the service industries - but selling services is far different to selling tangible products. Leveraging his 30 years' experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business.
By successfully applying the steps in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a 'to-do' action list that makes the book both a workbook and a study guide. B2B sales professionals in banking, insurance,
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