Reputation Management - The Future of Corporate Communications and Public Relations Langham TonyPevná vazba
Reputation Management - The Future of Corporate Communications and Public Relations Langham TonyPevná vazba A good reputation is vital to success in business and in life. Although in the long term…
Specifikacia Reputation Management - The Future of Corporate Communications and Public Relations Langham TonyPevná vazba
Reputation Management - The Future of Corporate Communications and Public Relations Langham TonyPevná vazba
A good reputation is vital to success in business and in life. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments.
Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as Despite this, reputation remains an often misunderstood and neglected asset.In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications.
Our Future in Public Relations
Future of Corporate Governance
Future of Corporate Governance