Our Future in Public Relations
Our Future in Public Relations With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating…
Specifikacia Our Future in Public Relations
Our Future in Public Relations
With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. Is that the right approach or are we just taking the easy way out?Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do.
In an era of fake news and diminishing trust, it's time to ask exactly what our future in Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations?