R for Marketing Research and Analytics
R for Marketing Research and Analytics This book is a complete introduction to the power of R for marketing research practitioners. Hands-on chapters accelerate the learning curve by asking readers…
Specifikacia R for Marketing Research and Analytics
R for Marketing Research and Analytics
This book is a complete introduction to the power of R for marketing research practitioners. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics.
Later chapters cover more advanced topics yet are intended to be approachable for all analysts. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R.
The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and
Marketing Research
Marketing Research
Cutting Edge Marketing Analytics
Basic Marketing Research