Psychological Foundations of Marketing - The Keys to Consumer BehaviorPaperback
Psychological Foundations of Marketing - The Keys to Consumer BehaviorPaperback This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding…
Specifikacia Psychological Foundations of Marketing - The Keys to Consumer BehaviorPaperback
Psychological Foundations of Marketing - The Keys to Consumer BehaviorPaperback
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. -Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.The book provides comprehensive coverage of: -Motivation: the human needs at the root of many consumer behaviors and marketing decisions.
-Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.Personality and lifestyle: how insight into consumer personality can be used to formulate marketing
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