Product Management For Dummies Lawley Brian
Product Management For Dummies Lawley Brian Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. If you're one of the hundreds of…
Specifikacia Product Management For Dummies Lawley Brian
Product Management For Dummies Lawley Brian
Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. If you're one of the hundreds of thousands of people who hold this essential job--or simply aspire to break into a new role--Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.From defining what product management is--and isn't--to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. In fact, it's now considered the fourth most important title in corporate America--yet only a tiny fraction of product managers have been trained for this vital position.
It offers plain-English explanations of the product life cycle, market research, competitive