Product Analytics
Use Product Analytics to Understand Consumer Behavior and Change It at ScaleProduct Analytics is a complete, hands-on guide to generating actionable business insights from customer data. She complements these with powerful social science techniques for creating better theories, d… Celý popis ↓
Porovnanie cien Product Analytics
Popis Product Analytics
Product Analytics
Use Product Analytics to Understand Consumer Behavior and Change It at ScaleProduct Analytics is a complete, hands-on guide to generating actionable business insights from customer data. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale.
Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running
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