Business Analytics
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach,…
Specifikacia Business Analytics
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include:Analytics in Practice vignettes show how data and analytics have been applied in real organisationsVideo interviews with industry professionals bring examples to lifeA running case study and accompanying dataset allow you to apply what you have
Business Analytics
Business Analytics, Global Edition