Persuasion: Social Influence and Compliance Gaining Gass Robert H.
Persuasion: Social Influence and Compliance Gaining Gass Robert H. The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion…
Specifikacia Persuasion: Social Influence and Compliance Gaining Gass Robert H.
Persuasion: Social Influence and Compliance Gaining Gass Robert H.
The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion).
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