Influence Cialdini Robert B. PhD
Influence Cialdini Robert B. PhD Influence: Science and Practiceis an examination of the psychology of compliance (i.e. Written in a narrative style combined with scholarly research, Cialdini…
Specifikacia Influence Cialdini Robert B. PhD
Influence Cialdini Robert B. PhD
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. uncovering which factors cause a person to say yes to another's request).
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Influence - Robert Cialdini
Robert B. Cialdini
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