Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age Schmitt Rebecca
Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age Schmitt Rebecca Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed…
Specifikacia Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age Schmitt Rebecca
Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age Schmitt Rebecca
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences.
The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies
How to Lead Your Family Business