Observing the User Experience
Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. The book presents concepts and techniques to provide an understanding of how people… Celý popis ↓
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Popis Observing the User Experience
Observing the User Experience
Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. The book presents concepts and techniques to provide an understanding of how people experience products and services. Individuals engaged in digital product and service development often fail to conduct user research.
Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences.The book is organized into three parts. Part II presents techniques for understanding people's needs, desires, and abilities.
Part III explains the communication and application of research results. It suggests ways to sell
Parametre
- Výrobca
- Elsevier Books
- Autor
- Elizabeth Goodman
- Počet strán
- 608
- Rok vydania
- 2012
Podobné produkty
Observing the User Experience
Measuring the User Experience
User Experience Design
User Experience Team of One
