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Measuring the User Experience

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made…

od 48 €
Výrobca
Elsevier Science & Technology
Autor
William Alber, Thomas Tullis
Počet strán
320
Rok vydania
2013

Specifikacia Measuring the User Experience


Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke an

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