Nudge Egan Mark
Nudge Egan Mark When it was published in 2008, Richard Thaler and Cass Sunstein's Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in…
Specifikacia Nudge Egan Mark
Nudge Egan Mark
When it was published in 2008, Richard Thaler and Cass Sunstein's Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. One of the keys to Nudge's success is Thaler and Sunstein's ability to create a detailed and persuasive case for their take on economic decision-making. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore.
The discipline challenges much conventional economic thought - which works on the basis that, overall, humans make rational decisions - by focusing instead on the 'irrational' cognitive biases that affect our decision making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. These seemingly in-built
Nudge Egan Mark
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Nudge - Richard H. Thaler
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Distress - Egan Greg
Axiomatic - Egan Greg
Egan Lajos naplója
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Give Yourself a Nudge
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Cass R. Sunstein - Nudge
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Dichronauts Egan GregPaperback