Nudge, Nudge, Think, Think - Peter John, Sarah Cotterill, Alice Moseley
Nudge, Nudge, Think, Think - Peter John, Sarah Cotterill, Alice Moseley How can governments persuade their citizens to act in socially beneficial ways? While recognising the power of this approach,…
Specifikacia Nudge, Nudge, Think, Think - Peter John, Sarah Cotterill, Alice Moseley
Nudge, Nudge, Think, Think - Peter John, Sarah Cotterill, Alice Moseley
How can governments persuade their citizens to act in socially beneficial ways? While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008).
As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to
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