Neurobranding: Strategies for shaping consumer behavior
Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding…
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Specifikacia Neurobranding: Strategies for shaping consumer behavior
Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding argues that, as the world starts to experience the disru