The Routledge Companion to Consumer Behavior Analysis Foxall Gordon
The Routledge Companion to Consumer Behavior Analysis Foxall Gordon The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and…
Specifikacia The Routledge Companion to Consumer Behavior Analysis Foxall Gordon
The Routledge Companion to Consumer Behavior Analysis Foxall Gordon
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. By focussing on human economic and social choices, which involve social exchange, it explores and Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis.This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies.