More Than A Name: An Introduction to Branding- Jonathan Baldwin - Foreword, M
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of…
od 55 €
Autor
Jonathan Baldwin
Počet strán
240
Rok vydania
2006
Jazyk
anglické
Specifikacia More Than A Name: An Introduction to Branding- Jonathan Baldwin - Foreword, M
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
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