More Than A Name: An Introduction to Branding- Jonathan Baldwin - Foreword, M
More Than A Name: An Introduction to Branding- Jonathan Baldwin - Foreword, M This book explores the new world of the brand - now more powerful and prominent than ever. The text is supported by…
od 55 €
Autor
Jonathan Baldwin
Počet strán
240
Rok vydania
2006
Jazyk
anglické
Specifikacia More Than A Name: An Introduction to Branding- Jonathan Baldwin - Foreword, M
More Than A Name: An Introduction to Branding- Jonathan Baldwin - Foreword, M
This book explores the new world of the brand - now more powerful and prominent than ever. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands.
More Than A Name: An Introduction to Branding- Jonathan Baldwin - Foreword, M patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.
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