Managing Corporate Brands Ormeno Marcos

Výrobca: Deutscher Universitats-Verlag

Managing Corporate Brands Ormeno Marcos Marcos Ormeńo introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. An illustrative…

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Výrobca

Deutscher Universitats-Verlag

Specifikacia Managing Corporate Brands Ormeno Marcos

Managing Corporate Brands Ormeno Marcos

Marcos Ormeńo introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis.

Managing Corporate Brands Ormeno Marcos patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.

Managing Corporate Brands Ormeno Marcos

Specifikacia Managing Corporate Brands Ormeno Marcos

Managing Corporate Brands Ormeno Marcos

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