Building Brands
Building Brands Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. This book…
Specifikacia Building Brands
Building Brands
Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. This book examines how clients and architects together crafted buildings to reflect their company's brand, carefully considering consumers' perception and their emotions towards the architecture and the messages they communicated. Over this time, the design of corporate headquarters evolved from Beaux-Arts facades to bold modernist expressions.
In the 1930s, architecture and branding were separate and By focusing on four American corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill, and The R hm & Haas Building by Pietro Belluschi, Building Brands shows how corporate modernism evolved.
Living Brands
Designing Brands
Brands with Character
How Brands Grow
Communicating Fashion Brands
Managing Luxury Brands
Origin of Brands
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