Managing Biotechnology Simon Francoise Paperback
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing modelsBiotechnology has developed into a key innovation…
Specifikacia Managing Biotechnology Simon Francoise Paperback
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing modelsBiotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt
House Lelic Simon Paperback
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