Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing on All Social Networks That Matter Kerpen DavePaperback

Harness the power of social media to attract new customers and transform your business! If you're not in the social media marketing game, you're not in the game at all. More than three billion people are now on social media.

You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices.