Library Marketing and Communications: Strategies to Increase Relevance and Results Anderson Cordelia
Library Marketing and Communications: Strategies to Increase Relevance and Results Anderson Cordelia Effectively marketing libraries by persuasively communicating their relevance is key to ensuring…
Specifikacia Library Marketing and Communications: Strategies to Increase Relevance and Results Anderson Cordelia
Library Marketing and Communications: Strategies to Increase Relevance and Results Anderson Cordelia
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.
No matter what type or size of library you help to lead, by reading this book you willgain insight into why libraries need to tell their stories more effectively than they are today;be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences;see why improvements to the structure of your marketing and