Leading Pharmaceutical Innovation
Leading Pharmaceutical Innovation Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. We focus on three sources…
Specifikacia Leading Pharmaceutical Innovation
Leading Pharmaceutical Innovation
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices.
Our findings are illustrated by cases from Europe, the US, and
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