Language of Advertising Goddard Angela
Language of Advertising Goddard Angela The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. It is complemented by a range of 'satellite'…
Specifikacia Language of Advertising Goddard Angela
Language of Advertising Goddard Angela
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis.
Features include: * a range of new advertisements, from They can be used individually or in conjunction with Working with Texts.Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.The second edition has been substantially rewritten to incorporate recent developments in the field.