Absolute Essentials of Advertising Turnbull Sarah
Absolute Essentials of Advertising Turnbull Sarah This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Split over three core parts, the book begins…
Specifikacia Absolute Essentials of Advertising Turnbull Sarah
Absolute Essentials of Advertising Turnbull Sarah
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide.
To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. Written by a renowned textbook author, this short-form textbook is suitable
Advertising
David Turnbull
William Turnbull