JOBS TO BE DONE HB CHRISTENSEN CLAYTON
JOBS TO BE DONE HB CHRISTENSEN CLAYTON The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which…
Specifikacia JOBS TO BE DONE HB CHRISTENSEN CLAYTON
JOBS TO BE DONE HB CHRISTENSEN CLAYTON
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? Can innovation be more than a game of hit and miss? How can they create products that they are sure customers want to buy?
A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Harvard Business School professor Clayton Christensen has the answer. Now, he goes further, offering powerful new insights.After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong.
Customers don't buy products or services; they "hire"
What Is to Be Done?
What is to be Done?
Refuse To Be Done Bell Matt
Thy Will Be Done
What Can Be Done?