Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Jobs to Be Done: A Roadmap for Customer-Centered Innovation In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? The revolutionary theory…
Specifikacia Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Jobs to Be Done: A Roadmap for Customer-Centered Innovation
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? The revolutionary theory behind Jobs to Be Done argues that people purchase products and services to solve a specific problem or fulfill a distinct need. It boils down to a lack of customer insight.
But how can this simple concept be best utilized for your company's success?This groundbreaking book, with its Jobs Roadmap, is intended to remake how companies approach their market. For example, people down shovel down Rocky Road and Buttered Pecan ice cream because they want nuts, marshmallows, and gobs of frozen goodness, but because they feel the need to celebrate, indulge, or bond with friends and family. Successful innovation doesn't begin with a brainstorming session--it starts with the customer.
Learn how to put that into practice by discovering how to: - Gather valuable