Introduction to digital marketing in the pharmaceutical industry
Introduction to digital marketing in the pharmaceutical industry In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. It is time to stop…
Specifikacia Introduction to digital marketing in the pharmaceutical industry
Introduction to digital marketing in the pharmaceutical industry
In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. It is time to stop behaving like amateurs. The measure of performance is limited to the number of visits on a web site and the calculation of the return on investment remains a taboo.
Digital marketing should never be exclusively given to a junior employee who proudly added "comfortable with digital tools" to his resume simply because he managed the Facebook page of his student association It is time for product managers to stop blindly trusting expensive communication agencies when they propose flashy technologies and buzzwords to create trendy tools to meet the marketers' - but not the customers' - expectations It is time for marketing directors and general managers to challenge a multichannel campaign in its entirety: objective, strategy, tactics, cost per contact, and
Digital Marketing in Practice