International Marketing Czinkota Michael R.
International Marketing Czinkota Michael R. Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text --…
Specifikacia International Marketing Czinkota Michael R.
International Marketing Czinkota Michael R.
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples.
Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.
ISE International Marketing
ISE International Marketing