International Business Strategy - Alain Verbeke, I.H. Ian Lee
International Business Strategy - Alain Verbeke, I.H. Ian Lee Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour…
Specifikacia International Business Strategy - Alain Verbeke, I.H. Ian Lee
International Business Strategy - Alain Verbeke, I.H. Ian Lee
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four de Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice.
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