Imagineering Kuiper Gabrielle Utrecht University of Arts the Netherlands
Imagineering Kuiper Gabrielle Utrecht University of Arts the Netherlands To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why…
Specifikacia Imagineering Kuiper Gabrielle Utrecht University of Arts the Netherlands
Imagineering Kuiper Gabrielle Utrecht University of Arts the Netherlands
To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. Distinction based on quality no longer provides competitive advantage.
Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of This book explains the background of the need for experiences and then focuses on how to design them.