Alignment Factor Van Riel Cees B.M. Erasmus University the Netherlands
Alignment Factor Van Riel Cees B.M. Erasmus University the Netherlands The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve…
Specifikacia Alignment Factor Van Riel Cees B.M. Erasmus University the Netherlands
Alignment Factor Van Riel Cees B.M. Erasmus University the Netherlands
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers.