Guerrilla Marketing - Counterinsurgency and Capitalism in Colombia Fattal Alexander LPevná vazba
Guerrilla Marketing - Counterinsurgency and Capitalism in Colombia Fattal Alexander LPevná vazba Brand warfare is real. Alexander L. Guerrilla Marketing details the Colombian government's efforts to…
Specifikacia Guerrilla Marketing - Counterinsurgency and Capitalism in Colombia Fattal Alexander LPevná vazba
Guerrilla Marketing - Counterinsurgency and Capitalism in Colombia Fattal Alexander LPevná vazba
Brand warfare is real. Alexander L. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens.
This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana.
Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one