FT Essential Guide to Business Writing Atkinson Ian
FT Essential Guide to Business Writing Atkinson Ian Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board…
Specifikacia FT Essential Guide to Business Writing Atkinson Ian
FT Essential Guide to Business Writing Atkinson Ian
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader.
It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
FT Guide to Business Coaching