FT Essential Guide to Developing a Business Strategy Evans Vaughan
Want to take your company to the next level? Preferably one that is simple, workable and saleable. You need a roadmap, a strategy. It sets out a straightforward strategy development process, the 'Strategy Pyramid', and guides you through it. This book provides you with… Celý popis ↓
Porovnanie cien FT Essential Guide to Developing a Business Strategy Evans Vaughan
Popis FT Essential Guide to Developing a Business Strategy Evans Vaughan
FT Essential Guide to Developing a Business Strategy Evans Vaughan
Want to take your company to the next level? Preferably one that is simple, workable and saleable. You need a roadmap, a strategy.
It sets out a straightforward strategy development process, the 'Strategy Pyramid', and guides you through it. This book provides you with just that. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies.
Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed.It offers sound advice on the following areas:Setting goals and objectivesForecasting market demandsGauging industry competitionTracking competitive advantageTargeting the strategic gap
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