Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue Laudi Georgiana
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue Laudi Georgiana Your product is great. Teams try everything they can to drive more traffic, leads, and signups.…
Specifikacia Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue Laudi Georgiana
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue Laudi Georgiana
Your product is great. Teams try everything they can to drive more traffic, leads, and signups. So why is marketing it so hard?Many SaaS companies struggle with marketing.
Frustratingly inconsistent.If this sounds familiar, the problem isn't you or your ideas; it's that you're guessing at what resonates with your target customers. Yet revenue growth remains...lumpy. Slow. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.
This framework helps you get inside your customers' heads, map and measure your customers' experience, and uncover which tactics will actually move the needle for your company.