Flux: What Marketing Managers Need to Navigate the New Environment Soberman David
Flux: What Marketing Managers Need to Navigate the New Environment Soberman David The past decade has seen a number of developments that threaten the very fabric of how marketing activities have…
Specifikacia Flux: What Marketing Managers Need to Navigate the New Environment Soberman David
Flux: What Marketing Managers Need to Navigate the New Environment Soberman David
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands.
Each chapter is written by a leading expert in Clearly, 'business as usual' is not an option for marketing managers who want their firms to stay in the game.To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making.
Need to Know Redfern David
Need to Know Horner David
Need to Know Redfern David
Need to Know Horner David
Need to Know Redfern David
What You Really Need to Lead