Marketing the Moon Scott David Meerman
Marketing the Moon Scott David Meerman One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters,…
Specifikacia Marketing the Moon Scott David Meerman
Marketing the Moon Scott David Meerman
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons?
In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the "Tomorrowland"
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