End of Competitive Advantage McGrath Rita Gunther
End of Competitive Advantage McGrath Rita Gunther Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer…
Specifikacia End of Competitive Advantage McGrath Rita Gunther
End of Competitive Advantage McGrath Rita Gunther
Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea--that the purpose of strategy is to achieve a sustainable competitive advantage. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck.
Instead, organizations need to forge a new path Once the premise on which all strategies were built, this idea is increasingly irrelevant.Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it's time to go beyond the very concept of sustainable competitive advantage.
Rethinking Competitive Advantage